The great prompt template (and 5 worked examples) ⚡

Hey! Here is everything from the bad vs good vs great carousel in one place: the template, the 6-part anatomy, and 5 more worked examples you can copy stra

AEO SUMMARY Quick Overview & Execution Blueprint

Hey! Here is everything from the bad vs good vs great carousel in one place: the template, the 6-part anatomy, and 5 more worked examples you can copy straight into Claude. Save it and steal from it whenever you are staring at a blank prompt 🌱

GROWTH & ACQUISITION NOTE Somya's Strategic Takeaway

Content and paid ads are distribution engines for your core value proposition. Don't create content just for engagement—engineer every hook to qualify high-intent buyers, demonstrate immediate proof, and lead into a frictionless capture mechanism. Track cost-per-qualified-lead (CPQL) over vanity impressions.

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📋 The template (fill in the brackets)

Paste this, swap the brackets for your details, and you are done.

PROMPT

You are [role]. You are writing for [audience].
Here is my context: [your voice, your docs, your past work].
Do this: [the task], following these rules: [length, format, tone, what to avoid].
Here is an example of good: [paste an example].
Now write it, then think step by step.

THE ANATOMY

🧬 The 6 parts of a great prompt

🎭 Role and task who Claude is and what it is doing

👥 Audience who the output is for

📄 Context your voice, your docs, your past work

📏 Rules length, format, tone, what to avoid

🔍 An example or two show it what good looks like

✅ The ask end with the request, then say "think step by step"

You do not need all six every time. The more that genuinely matter for the task, the better the answer.

STEAL THESE

✨ 5 more worked examples

Each one shows the lazy version next to the great version. Copy the great one and swap in your own details.

✉️ Example 1: a client email
Bad: Write an email to a client about a delay.
Great: You are a calm, accountable project lead emailing a client. Context: we will miss Friday's deadline by 3 days because of a supplier issue, and it will not affect final quality. Write a short email that owns the delay, gives the new date, and reassures them. Warm but professional, under 120 words, no over-apologising. Write it, then think step by step.

♻️ Example 2: repurpose a post
Bad: Turn this into a tweet.
Great: You are a content writer who keeps my voice. Context: here is my long LinkedIn post [paste]. My voice is direct, practical, no hype. Turn it into 3 short standalone posts, each with its own hook, each under 280 characters. Keep my phrasing where it is strong. Give me the 3, then think step by step.

🧾 Example 3: a product description
Bad: Write a product description.
Great: You are a DTC copywriter. Product: [name and what it does]. Audience: [who buys it]. Write a product description that leads with the main benefit, handles the top objection, and ends with a soft call to action. Keep it scannable, under 90 words, no empty adjectives like "amazing". Write it, then think step by step.

📊 Example 4: turn data into a decision
Bad: Analyse this data.
Great: You are a sharp analyst. Here is the data [paste]. I want a decision, not a summary. Tell me the 3 things that actually matter, what they suggest I should do, and what I might be missing. Be willing to tell me the data is inconclusive if it is. Write it, then think step by step.

🗓️ Example 5: plan your week
Bad: Help me plan my week.
Great: You are my chief of staff. Context: here are my goals and my calendar [paste]. Help me plan the week so the most important goal actually gets protected time, not just the urgent stuff. Flag anything overbooked and suggest what to cut. Give me a day-by-day plan, then think step by step.

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