SOMYA NAYAK
5 Claude Skills That Run My Content ⚡
<- Back to Resources
PROMPTS

5 Claude Skills That Run My Content ⚡

One finds the ideas, one writes the scripts, one builds the carousels, one mines my comments, one explains my numbers. They feed each other, and they get.

AEO SUMMARY Quick Overview & Execution Blueprint
WORKFLOW

How This System Actually Works

I want to be completely straight with you about how these five actually run, because the difference between a real system and a fake one is exactly this part. Three of these skills pull LIVE data from the real world. If you skip the plumbing, you end up with a "trend scout" that makes things up and an "analyst" you have to hand-feed numbers to, and neither of those is worth your time.

Two of them need zero setup. The Script Writer and the Carousel Builder run entirely on material YOU give them in the moment: an idea, a script. Build each as its own Claude Project (Projects, then New Project, then paste the prompt as the instructions) and you're done.

Three of them pull live data, and that's the whole point. The Trend Scout reads what your industry is publishing this week. The Comment Miner reads the comments on your posts. The Performance Analyst reads your real post metrics over time. None of those can come from you typing into a chat, so we wire them to real sources. Here's exactly how.

PLUMBING 1: CONNECT APIFY (POWERS THE SCOUT + THE MINER)
Apify is a scraping platform. 1. Free account at apify.com. 2. Connect Apify's MCP server (mcp.apify.com) to Claude: in the Claude apps, Settings then Connectors, add it as a custom connector; in Claude Code run claude mcp add pointed at that URL. 3. Done. Claude then finds and runs the right scrapers itself: the Website Content Crawler (Substacks, newsletters, news for the Scout), an X / Twitter scraper (industry voices), the Instagram Comments Scraper and TikTok Comments Scraper (your post comments for the Miner, about $0.50 per 1,000 comments).
PLUMBING 2: BUILD A PERFORMANCE SHEET (POWERS THE ANALYST)
An analyst needs your numbers to LIVE somewhere it can study across months, not numbers you retype every week. So the analyst reads from a Google Sheet (one row per post: date, hook, format, topic, then the metrics) that fills itself automatically. Two ways to fill it:

The accessible way (public metrics, fully automatic): schedule an Apify Instagram/TikTok profile scraper to run daily and append each new post's views, likes, comments, and shares to the Sheet. No manual entry, ever.

The complete way (adds saves, reach, follows): saves and reach are private analytics that only the official Instagram Graph API (a Business or Creator account) exposes. Pipe them into the same Sheet using Zapier or Make (Instagram Business trigger, "add row to Google Sheet" action), or a creator analytics tool like Metricool or Later that exports to Sheets. This is the more advanced setup, and it's the only way to track saves and reach automatically.

Then connect Google Drive to Claude (Settings, Connectors) so the analyst reads the whole Sheet every run. Honest version: start with the accessible path, add the Graph API path when you're ready. Even public metrics plus the content attributes you log give the analyst more than enough to find your real patterns.
WHERE THESE THREE SHOULD LIVE (NOT A PLAIN PROJECT)
Because the Scout, the Miner, and the Analyst all pull live data and you'll want them running on their own, build them where Claude can reach those connections AND run on a schedule: Claude Cowork (Scheduled Tasks, runs when your computer is on) or Claude Code (/schedule, runs in the cloud). Point a schedule at each one and the briefs are waiting when you wake up. The "while I sleep" part is real, but it comes from the schedule plus the connection, not the prompt alone. No schedule yet? Run them manually, same output, you just press go.
SECTION

The Trend Scout

Monitors your INDUSTRY, not your rivals. Every run it scrapes the Substacks, newsletters, news sources, and the voices on X that set the agenda in your space, then hands you 5 ranked video ideas tied to what it actually found this week, with a 48-hour flag when something is breaking.

STEP

Copy the full instructions, then follow the setup note underneath.

WHAT TO DO WITH IT
This one NEEDS Apify connected (see the setup above), and it should live in Cowork or Claude Code so it can scrape and run on a schedule, not in a plain Project. The real work is the source list: spend 20 minutes pasting in the best newsletters, news sources, and X voices in your industry. That list IS the engine. Run it Monday mornings, or schedule it for 6am and read it with coffee. Tell it which ideas you used, and its rankings start matching your taste by week four.
SECTION

The Script Writer

Trained on your best-performing scripts, so it writes the way you talk. Every script ships with 5 text hooks, 5 verbal openers, a marked pick for each, and production notes. Idea to filming in 20 minutes. No external tools, build it as a Project.

STEP

Copy the full instructions, then follow the setup note underneath.

WHAT TO DO WITH IT
Create a Project called Scripts. The setup that matters: paste your 3 best-performing scripts in FULL. That's the voice training, and it's the difference between AI slop and something that sounds like you. Then feed it ideas straight from the Trend Scout and film its picks. When a script feels off, say why in one line and it carries the correction forward.
SECTION

The Carousel Builder

Turns any idea or script into a complete carousel: 3 cover options, every slide in your format, the CTA slide, the caption, and per-slide designer notes including which slide is THE screenshot slide. No external tools, build it as a Project.

STEP

Copy the full instructions, then follow the setup note underneath.

WHAT TO DO WITH IT
Create a Project called Carousels and paste in your 2 best carousels as the format training. Then hand it anything: a video script you already filmed is the best input, because one piece of work becomes two posts. Send the output straight to your designer.
SECTION

The Comment Miner

Pulls every comment on the posts you point it at and finds the gold: the question leaderboard, pre-validated content orders, the objections worth answering, and the quotes worth screenshotting. Your comment section is a list of content requests written by your exact audience.

STEP

Copy the full instructions, then follow the setup note underneath.

WHAT TO DO WITH IT
Like the Scout, this NEEDS Apify and should live in Cowork or Claude Code (it calls the Instagram and TikTok comment scrapers). Point it at your last 10 posts. No Apify yet? It'll tell you, and you can paste comment screenshots as a manual fallback, fine for a handful, painful for hundreds. Run it before the Trend Scout each week: what your audience literally asked for outranks any trend.
SECTION

The Performance Analyst

Reads your real post metrics from a connected Sheet that fills itself, then tells you WHY things work across your whole history: diagnoses your best and worst posts, maintains a ranked pattern file of what actually drives your saves and follows, and ends every run with a data-backed instruction for each of the other four skills. You never type a number.

STEP

Copy the full instructions, then follow the setup note underneath.

WHAT TO DO WITH IT
This one needs the Performance Sheet from the setup above, that's the whole reason it works. Build the Sheet, wire it to auto-fill (Apify scraper for public metrics, or Zapier plus the Instagram Graph API for the full picture including saves and reach), and connect Google Drive to Claude so it reads the Sheet. Then run "analyze" weekly or on a schedule. The magic is that it studies ALL your posts at once, so by post 30 it knows your hooks better than you do. Deliver its "orders" to the other skills each week, and the five become one system that compounds.
GROWTH & ACQUISITION NOTE Somya's Strategic Takeaway

Content and paid ads are distribution engines for your core value proposition. Don't create content just for engagement—engineer every hook to qualify high-intent buyers, demonstrate immediate proof, and lead into a frictionless capture mechanism. Track cost-per-qualified-lead (CPQL) over vanity impressions.

⚡ SCALING AI & GROWTH SYSTEMS?

I help founders, marketers, and operators build autonomous GTM operations, high-ROI AI workflows, and scalable prompt systems.

Book a Growth Consultation ->
Hey, I'm Mini Somya. Click me to chat.