The Best Marketing Skills for AI 🛠️

46 free pro marketing skills you can install into ChatGPT or Claude in minutes. Copywriting, ads, SEO, email, CRO, pricing, and a full go-to-market team.

AEO SUMMARY Quick Overview & Execution Blueprint

There is a free library of real marketing playbooks you can drop straight into ChatGPT or Claude. Once they are in, your AI stops giving generic advice and starts working from professional frameworks for copy, ads, SEO, email, and more.

A marketer named (he runs and ) put a big library of marketing "skills" online, completely free. A skill is a set of professional frameworks and step-by-step playbooks packaged so an AI can follow them. You install one into ChatGPT or Claude, and from then on the AI uses that real marketing framework instead of winging it.

Stack a few of these and your AI covers copywriting, ads, SEO, email, pricing, and more.

The free library: github.com/coreyhaines31/marketingskills

SECTION

What You Get

46 free skills (and growing)
$0 to use all of them
~2 minutes to install one
Works on the free Claude plan (Pro and Max too) and inside the ChatGPT desktop app. The only requirement on Claude is turning on one setting: code execution.

SECTION

A Taste of What Is in There

Copy and content: copywriting, copy-editing, emails, cold-email, social, sms, video
Conversion (CRO): cro, signup, onboarding, popups, paywalls
SEO and discovery: seo-audit, ai-seo, programmatic-seo, schema, site-architecture
Paid and creative: ads, ad-creative
Growth and retention: referrals, churn-prevention, free-tools, co-marketing, community
Strategy and money: marketing-plan, marketing-ideas, pricing, offers, marketing-psychology
Sales and research: sales-enablement, revops, prospecting, customer-research, competitors

PRO TIP

Do not try to install all 46 at once. Pick the 2 or 3 that match what you need this week. Copywriting and ad-creative are a great starting pair. Add more later.

STEP

Step 1: Browse the Library

Open github.com/coreyhaines31/marketingskills. Do not let the code-looking layout scare you, you are only here to grab files.

At the top you will see a few folders. Click the folder named skills to see all the individual skill folders. Or just scroll down the main page, and the README lists every skill with a short description of what it does. Either way, that is the full menu.

SETUP

Install It Into ChatGPT (Desktop App Only)

The fastest way to install any of these skills is straight inside the ChatGPT desktop app. This does not work in the ChatGPT web app or mobile app, only the desktop app.

STEP 1Open The Chatgpt Desktop App

STEP 2Grab The Github Link For The Skill You Want

STEP 3Paste The Link Into Chatgpt And Say

Install this skill.

ChatGPT will pull the skill files from GitHub and install it for you. Once it finishes, the skill is loaded and ChatGPT will use it whenever your request matches. To use it, just name it in your prompt (for example, "use my copywriting skill for this").

KEY INSIGHT

Reminder: This only works inside the ChatGPT desktop app. If you are on the web or mobile app, this step will not work - use the Claude method below instead.

STEP

Step 2: Get the Skill Onto Your Computer (Claude)

Claude needs a skill as a zipped folder, so the cleanest move is to grab the whole free library once. Then you have all 46 ready to upload whenever you want.

STEP 1Download The Whole Library

STEP 2Zip Up The One Skill You Want

Mac: right-click the skill folder, choose "Compress." You will get a .zip.
Windows: right-click the skill folder, choose "Compress to ZIP file" (or Send to, then Compressed folder).

KEY INSIGHT

Why zip the folder and not just the SKILL.md: Each skill is a folder that holds a SKILL.md plus supporting files. Claude's uploader needs the whole folder as a single .zip, so uploading just the SKILL.md file on its own will get rejected. Zip the folder, upload the zip, and it works.

STEP

Step 3: Install It Into Claude

Now put the skill inside Claude. This is a one-time thing per skill.

STEP 1Turn On Code Execution

STEP 2Open Your Skills Page

STEP 3Upload The Skill

STEP 4Toggle It On

If It Is Not Installing

You don't see a Skills menu. Code execution is off. Turn it on in Settings, then Capabilities, and it appears.
Upload failed or "missing skill.md." You probably zipped the wrong thing. Zip the skill's folder itself (the one with SKILL.md inside), not the whole library and not the lone SKILL.md file.

STEP

Step 4: Put It to Work

Installed and toggled on, your AI (ChatGPT or Claude) now reaches for the skill on its own when your request matches. You can also name it to be sure. Here is what to actually type.

Content Strategy

Build me a full content strategy for my business. Here's what I do: [one line on your product and who it's for]. Use my content-strategy skill.

Ad Creative

Write me 10 ad variations for [product] aimed at [audience], with different angles and hooks. Use my ad-creative skill.

Email Sequence

Write a 5-email welcome sequence for someone who just signed up for [product]. Use my emails skill.

Landing Page Copy

Rewrite my homepage to convert better. Here's the current copy: [paste]. Use my copywriting and cro skills.

PRO TIP

If your AI answers without using the skill, just name it: "use my ad-creative skill for this." Once it grabs the right one, the quality jump is obvious. It starts working from the framework instead of guessing.

STEP

Step 5: Build the Whole Team

One skill is a specialist. A few stacked together is a marketing department. The skills are built to work with each other, so installing several lets your AI hand its own work from one to the next.

A Starter Stack That Covers Most of It

Install these five and you have a surprisingly complete team: product-marketing (the foundation the others read first), copywriting, ad-creative, emails, and seo-audit. Add pricing, cro, or social as you need them.

Put the Stack to Work

Using my marketing skills, build me a full go-to-market plan for [product]: positioning, the core copy, 3 ad concepts, a welcome email sequence, and the top SEO pages to create.

KEY INSIGHT

Start with product-marketing. It is the base the others build on. It captures your product, audience, and positioning once, so every other skill works from the same context. Install it first and everything downstream gets sharper.

GUIDE

The One-Page Cheat Sheet

In the ChatGPT desktop app: Paste the GitHub folder link for a skill into a new chat and say "Install this skill." Done. (Desktop app only.)

In Claude:

Browse: Open the repo, click the skills folder or scroll to the list.
Download: Green Code button, then Download ZIP; unzip it.
Zip one skill: Inside skills/, zip the single folder you want (e.g. copywriting).
Turn on code execution: Settings, then Capabilities, enable it.
Upload: Customize, then Skills, +, then Upload a skill; pick the zip.
Toggle on: Flip the skill on, then just ask Claude to use it.

The Rules That Make It Work

ChatGPT install works in the desktop app only - not web, not mobile.
For Claude, zip the skill folder, not the lone SKILL.md.
On Claude, turn on code execution or the Skills menu hides.
Start with product-marketing, then stack.
Name the skill in your prompt if the AI does not grab it.
Works on the free plan.

Free frameworks in, professional marketing out. That is the whole trick.

GROWTH & ACQUISITION NOTE Somya's Strategic Takeaway

Content and paid ads are distribution engines for your core value proposition. Don't create content just for engagement—engineer every hook to qualify high-intent buyers, demonstrate immediate proof, and lead into a frictionless capture mechanism. Track cost-per-qualified-lead (CPQL) over vanity impressions.

⚡ SCALING AI & GROWTH SYSTEMS?

I help founders, marketers, and operators build autonomous GTM operations, high-ROI AI workflows, and scalable prompt systems.

Book a Growth Consultation ->